I work within the creative process — from early concept through to final experience — defining sensory direction, measuring how work is felt, and articulating the science behind it.
Approach
Each stage can stand alone or be combined depending on the scope and needs of the project.
Strategy
Every project starts with a conversation. I begin with a briefing session to understand the aims and intended experience of a project.
Working with studios at the earliest stages, we establish the sensory and emotional direction - developing a strategy guided by scientific principles that grounds the work in felt experience.
Insight
Precision comes from closing the gap between predicting and knowing.
Using a mix of qualitative and physiological methods including EEG and biometric sensing, I capture how the brain and body respond — guiding creative decisions with scientific insight.
Narrative
Creative impact doesn’t come from experience alone - it comes from how its value is communicated.
Science can explain experience, but story shows why it matters.
Together, we translate the science behind a project into narratives that carry it further — so it can be understood, shared and experienced.
What I work on
Spaces
Products
Experiences
Experiential Outcomes
Connection & Belonging
Sense of
Place
Creativity
Calm & Restoration
Stress Reduction
Focus