Approach

Where I support

Working with design teams to drive impact in the human experience of creative innovations.

Through design research, I translate insights from neuroscience into spatial concepts, objects and experiences.

Where I come into the process

I work flexibly across the design process — from shaping early-stage concepts to refining and communicating developed ideas.


Whether defining a new direction, strengthening an existing design, or evaluating how something is experienced.

What I work on

Spaces

Products

Experiences

Experiential Outcomes

Social Connection & Belonging

Sense of
Place

Creativity

Calm & Restoration

Stress Reduction

Focus

Process

01 — Insight

Framing the intended experience

Saskia works at early concept stages to define how a project should feel and be experienced — shaping the emotional and sensory direction across product, brand and experience.

Drawing on interdisciplinary science, she establishes a shared language that sharpens thinking and aligns teams from the outset.

→ Experiential Principles

02 — Direction

Translating experience into creative direction

She works alongside teams to develop a science-informed experiential strategy translating principles into creative direction that drives research-informed design decisions.

→ Experiential Strategy Framework

03 — Evaluation

Test human response and experience

Saskia evaluates how products, environments and experiences are perceived and engaged with.

Using a combination of qualitative and biometric methods — including EEG and physiological sensing — to reveal how the prototype is felt, experienced and responded to in the brain and body.

→ Experience Evaluation Insight Report

04 — Application

Articulating impact and meaning

She works together to translate into design narratives that communicate the sensory and emotional impact of project outcomes.

→ Science-informed storytelling that strengthens project narratives across presentations, media, and PR.

Impact

  • Integrate human perception, emotion and wellbeing into the design process, ensuring designs support how people feel and experience.

  • Design decisions grounded in interdisciplinary research and scientific insight, strengthening the thinking behind spatial and product concepts.

  • Create spaces, objects and experiences that resonate with people through thoughtful sensory and experiential design.