London | BerlinSaskia Wheeler is a strategist and researcher working at the intersection of neuroscience and design, translating cognitive and sensory science into frameworks that guide how creative work is felt and experienced.
Story
Growing up in a vibrant London home surrounded by photographers, Saskia developed an early appreciation for how art and design bring atmosphere and meaning to everyday environments.
Curious about how we perceive the world through our senses, she studied philosophy before working in film and advertising, where her interests in the mind, creativity and visual culture began to converge.
This led her to pursue a Master’s degree in Neuroaesthetics at Goldsmiths University, where she explored how neuroscience can deepen our understanding of aesthetic and spatial experience.
For the past six years, Saskia has worked at the intersection of neuroscience and design, translating theory into practice and examining how design influences the human mind.
Focus
Art and design affect us in ways that go far beyond what we consciously see. Research in neuroaesthetics and neuroarchitecture is beginning to reveal how deeply the spaces and objects around us influence our perception, emotions and behaviour.
Whether or not something is designed with wellbeing in mind, design inevitably shapes how we sense and experience the world around us.
Yet many design decisions are made without a clear understanding of how people actually experience space and form.
Saskia’s work is focused on supporting the creation of objects and environments through the eyes of those who interact with them, supporting designers in understanding the experiential qualities of the work they create.
Approach
How I work with design teams — from shaping early concepts to evaluating human experience.