Rollr

Role: Creative Strategy

Collaborated with the first experience-led, sustainable deodorant, Rollr, to shape the sensory experience of their product.

Using principles from neuroaesthetics, I advised on scent design and tactile features to help transform a functional product into a pleasurable daily ritual. Translating neuroscience research into creative strategy, I consulted on product design, fragrance, and experiential design.

Rollr has since won 6 international design awards within the first year of launch.