Forever Audio

Role: Workshop Lead

I sat down with the Creative Team at award winning audio branding agency, Forever Audio, to lead a workshop in Neuroscience of Music and Audio Branding.

Together, we explored:

• How music activates reward circuits in the brain

• The impact of sound on the nervous system, and how layered audio cues drive memorability and emotional engagement

• Key case studies demonstrating how audio branding can support psychological wellbeing

As part of the session, we used a portable EEG headset to measure real-time brainwave responses to audio branding segments—bringing neuroscience directly into the creative process.